insightTourism overview article published in e-Review of Tourism Research (eRTR)

insightTourism – Towards Understanding Online Behavior of Tourists: In this commentary, we introduce the Austrian eTourism research project insightTourism that investigates the gap between increasing spontaneity of tourists’ booking and activity decisions and the long-term investment and planning of the tourism sector.

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Pichler, M., Rutzinger, M. & Neiss, H. (2014): insightTourism – Towards Understanding Online Behavior of Tourists. e-Review of Tourism Research (eRTR). Vol. 11(3/4), pp. 50-53.